Sergey Martynov

Your online business can do better

In-depth analysis and practical expertise for your project

When you launch or run an online business, your head must be spinning with all sorts of questions. You give serious consideration to some of them, while others end up being dismissed or set aside until later:

  • What is your target audience? What kind of product do you sell and what problems do you solve for your customers? Where do your customers come from? Are there any sources you overlooked in the past? What's your conversion rate and why do sales fall through?
  • How happy are your customers with your product? How do you organise customer support? Who returns to you and who leaves for competitors and why? How well do you monitor your business, which figures do you measure? Is there anything you left out?
  • How development and operations are organised in your company? Do you use the right technologies for your project? Why did your engineers slow down? How come the database is being slow and the website keeps crashing? How scalable is your solution and does it suit for growth?
  • And anyway, which business model is your project based on? Could it be more effective? Could your business double? How about increasing it 20-fold? Or 100?

Surely you can answer many of these questions by yourself: some of them take a bit of thinking, while others require specific expertise. But try to stop and think: you are looking at your business or your project from the inside. An external review can always reveal more than introspection. And, most importantly, you want to know which solutions have already been tried in your area and where you have a chance to discover a new path. To turn your business towards bigger efficiency and better results, you need a fulcrum, and, as physical laws state, it should be outside your business. I am here to offer this fulcrum. Whether it be technology, products, marketing, workflow management, business models or strategies, you are better off discussing these questions with me.

Contact me

About me

I have spent many years helping various online projects get started and gain momentum. Those projects range from small but daring startups to large services used by hundreds of millions of people worldwide. Over these years, I've had my hand, heart, and head in dozens of online businesses.

I love solving interesting and challenging practical problems. I have experience working in both micro-teams and huge corporations. I have been (and still am) working on my own projects and helping businesses as a coach and a consultant. I am familiar with the venture capital market as seen by both startups and investors. I have been running big services and I am well aware of how hard it is for a big company to look at itself from the outside and how hugely effective a good external opinion can be.

A few facts about me:

  • I have been working with online projects since the last millennium. I have been a developer, a manager, a director, and a founder in a number of tech businesses.
  • I graduated from Moscow State University, Faculty of Computer Science, and completed an MBA degree at Hult International Business School in London, concentrated on Global Management.
  • In 2006 I was helping the social network VK (currently #1 social network in Russia) get ahead of the workload, and keep growing. Throughout 2006–2009 I actively worked in organising professional IT conferences and seminars.
  • Since 2008 I have been helping startups as a mentor, consultant, and expert. Since 2014 I have been on the Board of Directors at IIDF (Internet Initiatives Development Fund).
  • From 2010 to 2013 I managed Mail.Ru Email Service (which became #4 email service worldwide, in line with Hotmail, Yahoo and Gmail); in 2013–2014 I worked at Ministry of Communications and Mass Media (Russia) to help develop e-government.
  • In 2015 I co-founded a UX consulting and design agency in London, UK.
  • I am fluent in English, love travelling, married, father of three.

At the moment, I work as a coach and consultant for online businesses. Armed with all-round expertise in the Web, I help businesses develop their products and business models, organise the workflow and the technical architecture, and find their strategy and the meaning of life.

About us

There are three collaboration models I offer

Friendly Help

No obligations

Format: You explain your task, I reply by email, Skype or at a meeting in person. And sometimes this can grow into a long-term and productive collaboration.

Conditions: I can take on new projects depending on time availability and reserve the right to use your question as an example in my publications and educational materials.

I need help!


Sound Advice
from $990

Obvious benefit

Format: We meet up in person and/or communicate remotely. We start by diagnosing the problem, defining the key tasks, and working out a plan of action. I help you keep on track with the plan.

Conditions: We work out and agree on our schedule and working conditions in advance. This can be a one-time project, but it often makes sense to spend 3 to 12 months working with this kind of approach.

Yes, I want it!
Deep Dive
from $9,900

For challenging tasks

Format: I regularly visit you or we communicate remotely few times a week. Depending on your location and needs we can schedule my business trips to your premises.

Conditions: I can involve assistants, but obviously I am unable to take on multiple projects at a time. At the moment, I can take on only one such project, so hurry up!

That's what I need!

What does your business need right now? What can give it the biggest momentum? The answers will vary from business to business. So let's get talking: just leave your contact details.

Let's talk about it

© 2014-2015 Sergey Martynov